Rochelle Lefkowitz is Pro-Media’s founder and president. As a reporter covering human services and community development at the Massachusetts State House, it troubled her when local economic and social justice work rarely made headlines. Without media specialists to uncover and shape their issues, these groups and individuals organizations and their important contributions were virtually invisible and their goal — sparking social change — was stalled.

In 1986, Rochelle formed Pro-Media Communications: a different kind of communications firm. She began training community groups to work with journalists. Today, nationally renowned, with a remarkable client roster and extensive and prominent results, her vision and focus remain steadfast. Rochelle has helped organizations of all sizes celebrate their proudest moments, manage transitions and turn crises into growth opportunities.

Throughout her 25 year-plus media advocacy career, Rochelle has worked with hundreds of organizations and authors committed to social change. She is in frequent contact with foundations that support communications campaigns and with journalists who cover progressive issues.

Rochelle holds a bachelor of arts degree from Cornell University in Latin American Studies and a master of arts degree in Education from Boston University. She is the co-editor of For Crying Out Loud: Women and Poverty in the United States (Co-edited with Ann Withorn, Pilgrim, 1986).

Rochelle’s Blog Entries