Case Histories
Center for Health, Environment and Justice
Schott Foundation for Public Education
Witnesses to History: Stonewall
"Pro-Media Communications has a knack for creating trusting relationships with our staff, our communities and the media — their communications strategies continually help us refine our messages and reach a much broader base."
— Mark Gould, American Library Association
American Library Association (ALA)
Chicago, Illinois
The oldest and largest library association in the world
As part of Pro-Media's work with the ALA, Pro-Media secured Roy’s first interview on NPR where she is now considered a regular featured guest. Over the last year she has appeared a number of times on NPR: http://www.npr.org/templates/story/story.php?storyId=93295653
"From our show's beginning we've looked to one woman to guide us through the world of books--Loriene Roy"-Michel Martin, host of NPR's show Tell Me More
Pro-Media led the ALA's overall communications strategy since 1999 and has served as ALA’s outside communications counsel since 1992. In this role, Pro-Media has been involved in developing strategies and gaining media attention for numerous awareness campaigns including National Library Week, the E-rate, Teen Read Week, Banned Books Week and the Youth Media Awards (including the John Newbery Medal, the Randolph Caldecott Medal, the Coretta Scott King Award and the Michael L. Printz Award). For each awareness campaign, we have designed a targeted strategy to gain media exposure in local, regional and national print and broadcast outlets. We also work on numerous print and radio PSA outreach efforts, securing repeated high-profile coverage on the NBC "Today" show, for example, and in national print media from The New York Times to People magazine.
"Pro-Media was an essential partner in helping me prepare for over 150 media requests, which I was then able to meet because they provided ongoing support, encouragement and evaluation." -Loriene Roy, ALA President
Working with the constraint of massive budget cuts and the operational challenges of coping with the USA Patriot Act, Pro-Media has helped the ALA preserve and promote its programs. Bolstered and guided by the Pro-Media team, the ALA produced A Communications Handbook for Libraries, a simple, effective communications plan for libraries. All across the U.S. libraries use this tool (which continues to be distributed for free, in a PDF online version) to determine their goals and objectives, define their audience, shape their key messages, budget appropriately, launch effective campaigns and then measure the effectiveness of their efforts.